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Self-Paced Online

Demystifying Decision Makers

Connecting Your Association to the Right Corporate Sponsors

What You Will Learn

  • Gain an understanding of the existing corporate sponsorship landscape in relation to corporate interest in association programs.
  • Discover best practices on how to best vet and engage corporate sponsorship decision makers.
  • Learn best practice tips and communication that appeals to corporate sponsorship decision makers.

Share this program:

What You Will Learn

  • Gain an understanding of the existing corporate sponsorship landscape in relation to corporate interest in association programs.
  • Discover best practices on how to best vet and engage corporate sponsorship decision makers.
  • Learn best practice tips and communication that appeals to corporate sponsorship decision makers.

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Price

$45 for Member
$75 for Non-member

65 minutes
Date Published

October 15, 2024

Publisher

Florida Society of Association Executives

Subjects

Sponsorship

Questions

For immediate assistance please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

As associations are looking to corporations for sponsorship opportunities, it's vital to understand the nuances of working with the various decision makers available within a corporation that might have an interest in supporting your association. Join Corporate Sponsorship expert, Author, and Founder/CEO of Growth Owl, LLC, Lori Zoss Kraska, MBA, CFRE for this highly engaging workshop as she demystifies who the decision makers are, what each decision maker is looking for from associations, and how best to engage/communicate with each decision maker type.

SWOD-22984

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Presenters

Lori Zoss Kraska

Lori Zoss Kraska, MBA, CFRE is the Founder and CEO of Growth Owl, LLC, and author of The Boardroom Playbook. She's an expert... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Media Files
Demystifying Decision Makers - Video
Downloadable Files
Demystifying Decision Makers - Handout
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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