Associations don’t grow on satisfaction—they grow on what members do: renew, attend, refer, and advocate. In this practical webinar, Jim Tincher will share a simple “Member Experience Chain of Value” that connects operations to member sentiment, sentiment to behaviors, and behaviors to financial outcomes. You’ll leave with a clear method to identify the member behaviors that matter most, determine the emotions that drive those behaviors, and choose one “Emotional North Star” your team can design around immediately.

    
Who should attend:
Association CEOs/EDs, membership directors, education/event leaders, marketing/communications leaders, and anyone accountable for retention, engagement, or growth.