Using Digital Analytics to Drive Your Association

Published by Florida Society of Association Executives and Georgia Society of Association Executives


Summary

Online, mobile and social media networks have made it easier for associations to reach their members wherever they are. These platforms spit out data and analytics that can fuel your marketing efforts and boost member engagement — but only if you plan properly and know what to look for. During this session, SalterMitchell PR President Heidi Otway will provide the latest trends in digital marketing and outline best practices for using data and analytics to measure success.

Presenters
Heidi Otway
Heidi Otway, APR, CPRC is the President of SalterMitchell PR, an award-winning agency in Florida that provides strategic insight and guidance to organizations seeking to make an impact in the nation's third-most populous state. She is experienced in all aspects of marketing and communications planning, with expertise in media relations, digital media and community engagement. For the last 15 years, she’s developed integrated campaigns for clients such as Verizon, Bank of America, Florida...More

Originally Published

June 18, 2019


Program Titles and Supporting Materials

This program contains the following components:

  • Using Digital Analytics to Drive Your Association - Video
  • Using Digital Analytics to Drive Your Association - Handout

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.


Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.


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