Turning Millennials Into Members

Published by Associations North and Georgia Society of Association Executives


Starting in 2015, the U.S. Census Bureau and the Bureau of Labor Statistics predict that Generation Y (ages 18 to 31) will replace Baby Boomers as the majority of the workforce.

This is the largest human capital shift in history. Plus, Millennials have such dramatically different values and communication styles that it will take all-new membership and marketing strategies to turn them into loyal members.

Learn new tactics for growing your membership base, including how to:

  • Relate to the Generation Y mindset
  • Leverage the “Trickle Up Effect”
  • Introduce concepts relevant to Millennials without alienating the rest of your membership
  • Engage Millennials with a “must-have” membership value proposition
  • Market your association so it’s visible, valuable and relevant to Millennials
Bottom line: Millennials’ new values and behaviors can be threats or opportunities for your association. Knowing Y and the new rules of engagement makes the difference.

Attendee Feedback
"Excellent presentation. I'm very glad I attended."
"Great insights that we can use imediately."
"Speaker and content were fabulous."
"Great speaker. I learned some new things about milennials and Gen Z, which was very refreshing. Content is highly relevant and I look forward to using it to recruit/retain milennial members."
"The speaker was very knowledgeable and did a great job of explaining how to market to Gen Y. Very helpful!"

Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

Sarah Sladek
Concerned about declining engagement in our nation’s membership associations, non-profits, and workplaces, Sarah Sladek founded XYZ University, the nation’s first and only generations-focused training and engagement strategy company, in 2002.

She is the author of several research papers on the generational topic and four books including The End of Membership As We Know It (Association Management Press, 2011) and Knowing Y (Association Management Press, 2014).

In addition...More

Originally Published

June 23, 2015

Program Titles and Supporting Materials

This program contains the following components:

  • Turning Millennials Into Members - Video
  • Turning Millennials Into Members - Audio
  • Turning Millennials Into Members - Paper

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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