Write Like a Rock Star

Published by Texas Society of Association Executives and Georgia Society of Association Executives


Summary

Let’s face it – you are what you write. Are your member communications topping the charts? Or do your members hear elevator music when you appear in their inbox and social feeds?

Association communicators often dis-proportionately try to “sell” the association and its strengths, rather than helping the member realize What’s In it For Them? If members aren’t reading what you send, your messages may be the problem.

You can fix this! This workshop will inspire and teach a few proven steps to have you writing content to sizzle, not snooze.

Objectives:
• An organized system to create information that’s most relevant to your members
• New rules to consider how (and how often) you communicate
• Actual association examples and approaches that better convey value to members
• Alternatives to repeating your message over and over again to get them to do what you want them to do

Sponsored by:

Presenters
Melynn Sight
Melynn is a firecracker of positivity and planning. She pours out pure marketing communication strategies that Association Executives like you simply praise.

Melynn is a seasoned sales and marketing executive who got a taste for creating and deploying integrated marketing programs at Sun Microsystems.

She finely honed these skills while playing a lead role inbuilding the product and service portfolio of Xerox for over 20 years.

For the last ten years - she -...More


Originally Published

June 20, 2017


Program Titles and Supporting Materials

This program contains the following components:

  • Write Like a Rock Star - Video
  • Write Like a Rock Star - Slide Handout
  • Writing Rockstar Infographic

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.


Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.


Click on jurisdiction for specific details


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