Measuring Your Online Performance with Google Analytics

Published by Texas Society of Association Executives and Georgia Society of Association Executives


Summary

Google Analytics is the window into your website's performance. If you want to know who's visiting your site—how they find you, what they consume on your site, where you lose them, how long they linger, etc.—then you need to understand Google Analytics. Having a grasp on Google Analytics will tell you what's working, what's not, and whether your target users are finding you online. And most importantly, Google Analytics will help you improve and measure your association's marketing efforts. You'll leave this session able to make sense of Google Analytics. You'll know which metrics to pay attention to and which to ignore. You'll know how to create reports that deliver insights. You'll be able to wield this awesome, powerful, and free tool to boost your marketing ROI.

Presenters
Patrick Wicker
Patrick Wicker is a Google Analytics-certified professional who's spent the last eight years mastering digital marketing. He has extensive experience with analytics, search engine optimization, display advertising, and UX design.

As the Online Marketing Manager at TradeMark Media—the fastest-growing digital agency in Texas—Patrick spends his days creating, deploying, and measuring digital marketing strategies for a diverse portfolio of clients across every industry and sector. He's...More


Originally Published

November 7, 2017


Program Titles and Supporting Materials

This program contains the following components:

  • Measuring Your Online Performance with Google Analytics - Video
  • Measuring Your Online Performance with Google Analytics - Paper

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.


Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.


Click on jurisdiction for specific details


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