The Big Ask - How Storytelling Can Get You What You Want

Published by Florida Society of Association Executives and Georgia Society of Association Executives


How to get the answer "yes". Convincing someone to take action becomes second nature when you learn how to tell a good story. Whether your goal is to secure a Sponsorship, grow membership, get donations, negotiate a contract, or enlist volunteers for a committee, knowing how to present the request through storytelling will greatly enhance the potential for a favorable outcome.

Key takeaways will include:

  • How to relate what I'm selling to what the other person wants or needs.
  • How to pick out the vital points and turn a dried-out pitch into a "must have" conversation.
  • How to develop more confidence in making key presentations.
  • Presenters
    Carolyn Fazio
    Carolyn Fazio, is the founding partner of Fazio International and has 40 years of experience in organizational management, strategic planning, resource development, and public relations. In addition to client consultation, Carolyn has considerable experience conducting keynote presentations and workshops and is widely published. Carolyn’s significant involvement with FSAE has included her service as Chair of the Foundation Board of Trustees and she was named Associate of the Year in 1993.

    Originally Published

    January 31, 2019

    Program Titles and Supporting Materials

    This program contains the following components:

    • The Big Ask - How Storytelling Can Get You What You Want - Video
    • The Big Ask - How Storytelling Can Get You What You Want - Paper

    How To Attend

    Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

    Technical Requirements

    You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


    If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

    Click on jurisdiction for specific details

    You May Also Be Interested In...
    On-Demand Programs

    Event Contract Negotiations (Credit: ASAE)
    Published on 7/23/2019

    Refund Policy

    SeminarWeb and Georgia Society of Association Executives programs are non-refundable.

    Privacy Statement

    We respect and are committed to protecting your privacy. (Read Statement)

Tell a Colleague!


For immediate assistance please consult our FAQ page.

If you're unable to find the answer you need, please call 800-701-5161 (M-F, 8am-6pm CT) or e-mail customer service.

Powered by

Powered by