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Self-Paced Online

Let's Get Digital

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Date Published

May 8, 2018

Publisher

Mid-Atlantic Society of Association Executives

Subjects

Social Media, Technology

Questions

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Summary

The shift to mobile and social is no longer something that will happen or is happening; the shift happened. 71% of internet usage now happens on mobile and the predominant internet activity on mobile is social. For many of us, our phones are the first thing we pick up in the morning and the last thing we put down at night. As a result, your association has more moments throughout the day to connect with members and prospects than ever before.

In this presentation, you will learn:
• How to boost your search engine rankings and make your association more visible online
• How to leverage the power of social advertising to drive leads and grow membership and event attendance
• How to retarget your website visitors on their social media news feeds to create multiple touch points and build brand awareness
• How to tap into social influencers to expand your association’s outreach and drive conversation around your cause

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Presenters

Jon Kinsella

Jon is the Senior Marketing Strategy Manager at AH. With #thinksocial as his rallying cry, Jon Kinsella helps associations... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Let's Get Digital - Video
Let's Get Digital - Paper
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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