1 Program with Amanda Kaiser

Growing up through the marketing ranks at Crayola you can’t help but learn the kind of customer-centric, brand and story driven marketing that connects. A long-time observer of how marketers market, Amanda has witnessed the profound shift in marketing from fact-based marketing to storytelling. The marketing strategies and tactics that were once wildly successful no longer cut through the clutter. Not only don’t they grab attention they don’t connect. Most recently Amanda was the Director of Marketing for the National Association of Colleges and Employers. She now speaks, writes and coaches associations on marketing that matters with a focus on storytelling, innovation and member research. Amanda frequently writes and cartoons on her association marketing blog SmoothThePath.net.

Using Storytelling to Improve Engagement in Your Association

Published by Kansas City Society of Association Executives

Credit: ASAE

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