2 Programs with Michael DiFrisco

Mike has more than 20 years of experience in marketing and in helping business connect with their target audiences. In addition to serving as Chief Marketing Officer for the American Academy of Cosmetic Dentistry (AACD), he is also the founder of How-to-Branding.com--the do-it-yourself brand strategy site--and developed the BrandXcellence DIY Brand Strategy Workshop. Mike is the author of Shadowcasting: Growing Your Business by Growing Your Reputation.

 
Inside Out Marketing for Your Association

Published by Wisconsin Society of Association Executives


Credit: ASAE

Rock Your Association Brand: Being RADICAL in a World of Sameness

Published by Wisconsin Society of Association Executives


Credit: ASAE


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