1 Program with Kelly McDonald

McDonald Marketing was formed in 2002 with a single focus: to help clients and companies grow their business by marketing effectively to multicultural consumers. With that sole vision, Kelly McDonald started her business as a marketing consultant and speaker, emphasizing market segmentation. Her approach to niche marketing challenges grew the company from a one-woman enterprise to a full-service agency in just over a year.

Today, with both foreign-born and U.S. born employees, we are as diverse as the professional backgrounds we bring to the business. Our team has experience in nearly every market category and we’ve worked with some of the country’s best-known brands.

McDonald Marketing is a woman-owned business and is a certified HUB (Historically Under-utilized Business) by the state of Texas.

Changing Demographics & How This Affects Your Association, Today & Tomorrow

Published by Texas Society of Association Executives

Credit: ASAE

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