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7 Ways Your Association Communications are Killing Your Membership Value Proposition
Published by Indiana Society of Association Executives and Georgia Society of Association Executives



Summary
You work so hard to communicate to your members and prospective members. You create content for Facebook, Twitter, your blog, your website, and your e-news. You have a member portal, and a masterful mobile strategy. Yet renewal still takes too much work, and the board keeps telling you that you need more new members. Why does this feel like a constant struggle?

Ironically, the culprit may be your association communications. They may be doing as much harm as good.

Join us as we look at seven ways that your association communications may be killing your membership value proposition. This session is designed for those coordinating your association communications, and just as importantly, the decision makers that ultimately control the messages. You will leave this session with ideas you can immediately implement to make your association communications a positive - instead of a negative - for membership retention and recruitment.

Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

Presenters
Dave Stevens
Dave Stevens is the Managing Partner of Stevens & Stevens, an award-winning company dedicated to helping associations improve their marketing and communications results. Stevens & Stevens annually works with nearly 100 associations in the United States, from Boston to San Francisco, Tampa to Chicago, and Indianapolis to Seattle.

As a former record-setting Brand Manager of Procter & Gamble’s largest product, Dave was responsible for all marketing strategy, advertising, pricing,...More

Originally Published
February 7, 2013

Program Titles and Supporting Materials
This program contains the following components:
  1. Killing Your Membership Value Proposition - Video
  2. Killing Your Membership Value Proposition - Audio
  3. Killing Your Membership Value Proposition - Paper

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  


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