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5 Trends Associations Can't Ignore
Published by Associations North and Georgia Society of Association Executives



Summary
The biggest distinction between a trend and a fad is time. Fads fade over time whereas trends tend to solve problems or provide better solutions and often improve over time. Trends have the power to influence and change behavior.

In this webinar, Sheri will discuss five consumer trends associations shouldn't ignore and raise questions to consider as you plan for the future.

1. Cord-Cutters
2. Sharing Economy
3. Customer Service
4. Loyalty
5. Flexibility & Community


Avenue M Group is a research and consulting firm with in-depth expertise in examining why members and prospects believe in brands, organizations and missions.

Presenters
Sheri Jacobs, FASAE, CAE, President & CEO
As the founder of Avenue M Group, Sheri is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author (The Art of Membership: How to Attract, Retain and Cement Member Loyalty published by ASAE and Jossey-Bass) and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to...More
Originally Published
July 13, 2017

Program Titles and Supporting Materials
This program contains the following components:
  1. 5 Trends Associations Can't Ignore - Video
  2. 5 Trends Associations Can't Ignore - Paper

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
This program has not been submitted for credit in any jurisdiction. Registrants will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in various jurisdictions.

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